VNA EVP Mr. Le Hong Ha and Chef Luke Nguyen sign the Global Cuisine Ambassador contract.
Accordingly, in three years from 2018 to 2020, Luke Nguyen will take an important role in improving the quality of in-flight meals for VNA. This "Culinary magician" will create 08 new dishes featuring regions of Vietnam (North, Central, South and Hue) for Business Class. The dishes will be designed, processed and presented with authentic Vietnamese flavors in harmonious combination with refreshments and side dishes. Luke Nguyen will also provide further advices on the current 50 business-class menus in Business Class on several routes throughout 2018. Luke Nguyen, in cooperation with VNA, will be promoting Vietnamese cuisine to the world through large-scale cultural and trade events regularly in many other countries.
Inviting Luke Nguyen to become the Global Cuisine aAmbassador is a part of VNA's strategy to improve service quality and customer experience.
At the signing ceremony, Mr. Le Hong Ha, Executive Vice President of Vietnam Airlines, said: “As the national flag carrier, we always keep in mind that we should promote the cultural values of Vietnam to the world. Through this special partnership, Vietnam Airlines and Luke Nguyen wish to exalt Vietnamese cuisine into a glorious art. Culinary art is not only a pride of Vietnam’s culture, but also a first cultural touch to welcome foreign passengers to Vietnam. We hope passengers will have more exciting and complete experiences on the flights of VNA in the near future.”
Chef Luke Nguyen, Global Cuisine Ambassador of Vietnam Airlines, said: “I always believe that food is a cultural heritage that is both familiar and diverse, reflecting the soul, character and value of each nation. I hope to bring dishes that are imbued with Vietnamese national identity and consistent with the rich taste of tourists throughout the continents on Vietnam Airlines flights. With the new exciting and challenging role, more than just an aspect of culinary arts, thanks to Vietnam Airlines for giving me the opportunity to further deepen my connection with my hometown on the homecoming journey.”
Chef Luke Nguyen thanks VNA for giving him the opportunity to deepen the connection with his hometown on his homecoming journey.
The introduction of a Vietnamese chef as VNA's first Global Cuisine Ambassador is a part of the strategy to improve service quality and passengers’ experience. High standards, attentive care and dedicated attitude turning the flight into a moment of real pleasure has helped VNA maintaining the Skytrax 4-Star rating for 2 straight years and was awarded the honorable “World’s Leading Cultural Airline” by World Travel Awards in 2017. Positioning itself as a dynamic, creative and modern airline brand which is characterized by Vietnam's rich culture and national identity with international 4-star standards, VNA is on the road to become a 5-Star Airline in the future.
About Luke Nguyen
Luke Nguyen is a renowned Vietnamese-Australian chef. At the age of forty, he has more than 30 years of cooking under his belt. Known for his passion and dedication for cooking, he was nominated to be member of the prestigious Food Hall of Fame and became a celebrity chef with many restaurants around the world, including Red Lantern, Moi Moi by Luke Nguyen, Vietnam House, etc. He has also published 7 cookbooks, examples being the famous Secrets of the Red Lantern (with Mark Jensen), The Songs of Sa Pa. He hosted a variety of reality show about food and culture, seen in over 150 countries, such as Luke Nguyen's Vietnam, Luke Nguyen's Greater Mekong, Luke Nguyen's France, Luke Nguyen's UK… Luke was also one of the three judges of Master Chef Vietnam Season 1 and 2, and was a special guest on Gordon Ramsay's Great Escape and Master Chef Australia TV show. On top of that, Luke had experiences as a brand ambassador of Etihad Airways, responsible for designing menus on the airline's flights to and from Vietnam for First Class, Business Class to Economy Class.
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